Most important - leads with valueComplete breakdown of $4,500+ program valueUnlimited essay coaching, weekly cohort sessions, individual mentorshipJulia testimonial about quality

Addresses biggest application barrier$100 professional review guaranteed for all applicantsDetailed feedback + consultation opportunityCredit toward additional services if interested

Critical financial question$100 application fee includes professional reviewScholarship recipients pay nothing additionalFee waiver available for financial hardship

Helps students self-assess fitCollaborative, growth-minded studentsWillingness to be vulnerable and support othersNot looking for "perfect" students - authenticity over achievement

Practical concern for busy studentsCore commitment: 1-hour weekly group sessionsIndividual work happens on your timelineFlexible around school/activity schedules

Social proof and outcome expectationsColumbia, UCLA, Michigan acceptances$120K merit scholarship winnerOther recent results: Berkeley, Johns Hopkins, Cornell, Emory

Differentiation from competitorsCohort model for peer learningUnlimited revisions until exceptional (not just limited feedback)Mentorship that goes "above and beyond" expectations

Timeline and commitment clarityProgram begins late August/early SeptemberSupport continues through acceptances and college choiceRolling admission - may close early if exceptional applicants

Reduces application anxietyCurrent essay drafts (any stage welcome - even rough ideas)Activity list or resumeHonest responses to reflection questionsNo need for "perfect" materials

Addresses potential stigma/positioning concernsOpen to all motivated students regardless of financial situationFocus is on finding collaborative, growth-minded individualsMany families choose this over expensive alternatives due to quality and approach

Directly addresses parent skepticismEstablished partnerships with Summit STEM Fellowship, APEX for Youth, NAAPIMHAPrevious scholarship recipients available as referencesProfessional review delivered before any major commitmentClear credentials and track record with named school acceptancesTransparent process with no hidden fees or pressure tactics

Addresses parent concerns about ongoing value and relationshipContinued mentorship through college decision processOptional consultation for additional support if family choosesAlumni network and ongoing check-ins as students transition to collegeNo pressure to purchase additional services - scholarship stands aloneClear pathway for families who want to continue working together

Addresses perfectionism and application anxietyWe work with students at ANY stage - even just ideas or rough outlinesThe point is to see your authentic voice and growth potential, not polished workMany of our best scholarship recipients started with "messy" first draftsProfessional review helps identify strengths you might not even seeNo judgment - we're here to help you improve, not critique where you are now

Addresses overlap concerns and value justificationThis program complements school counseling with specialized essay coachingSchool counselors are great for logistics; we focus on storytelling and authenticityMany successful applicants work with multiple advisors for different expertiseOur cohort model provides peer perspective you can't get elsewherePrevious scholarship recipients have successfully combined both types of support

Addresses curiosity about actual program experience and teaching styleWatch real coaching sessions from previous scholarship recipientsSee how we approach essay feedback and brainstorming discussionsExperience our collaborative, supportive coaching style before applyingUnderstand the depth and quality of feedback you'll receive[Link to YouTube video of actual cohort session]